Is Jordan's son worth $3 million to UCF?
Posted: Thursday, October 22, 2009 11:50 AM
Filed Under:
Mid-majors
Marcus Jordan’s pride in his dad may end up costing his school big bucks.
Jordan, a freshman guard at Central, Florida, is Michael Jordan’s son. Maybe you’ve heard of him, and his shoes. Well, as to be expected, Marcus is an Air Jordan guy, and only an Air Jordan guy.
Except … the school has a $3 million, six-year contract with adidas that requires coaches and athletes to wear its stuff, including the shoes. Therein lies the rub.

Phelan M. Ebenhack/AP |
Marcus Jordan
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It’s a surprise to Marcus, who says he isn’t budging.
"When I was being recruited, we talked about it," Marcus told the Orlando Sentinel. "They said they had talked to the adidas people, and it wasn't going to be a problem. I think everybody understands how big of a deal it is for my family.
"It's a level of importance with the Jordan brand and my family. It's no disrespect to adidas. I have a high level of respect for adidas, but I'm going to be wearing Jordan shoes. I'm wearing the adidas uniform, and all my other UCF gear is adidas, but the shoes are going to be Jordan brand."
The school is trying to work out a solution that will work for both parties, but it comes down to this: Is Marcus Jordan – and thus, a connection to Michael Jordan – worth more to Central Florida than a multi-million contract?
I’d say no. Even if there wasn’t a recession, that’s a lotta dimp.
Mike Bianchi from the Sentinel offers four possible outcomes from this whole thing.
1. adidas can bend and allow Marcus to wear his own shoes.
2. Nike can come to the rescue.
3. UCF can release Marcus from his scholarship and he can go play at a Nike school.
4. Marcus can become his own man, step out from his father's immense shadow and take one for the team.
I vote for No. 1, No. 2 or -- if it comes to it -- No. 4
No. 2 makes the most sense. Nike’s made millions off of Marcus’ dad. Why can’t it pay UCF?
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